The polar bears are one of Canadas most beloved icons. Yet, despite the honor, very few Canadians have actually seen one in person. Ironically, even in the Arctic they’re difficult to see as they blend into their snowy environment. So we created a white on white campaign to explain why the best place to see the polar bears is at the Toronto Zoo.
A coloring activity book was also created as part of this campaign.
The book has 20 pages of fun-filled activities for you to complete, with ready-to-colour images of polar bears in their natural Arctic environment. Get creative. Use your imagination. All the crayons you need are included!
See the entire campaign.