The advertising agency Lowe Roche of Toronto, Canada has been trying to make a difference for the Polar Bears
at The Toronto Zoo.

The polar bears are one of Canadas most beloved icons. Yet, despite the honor, very few Canadians have actually seen one in person. Ironically, even in the Arctic they’re difficult to see as they blend into their snowy environment. So we created a white on white campaign to explain why the best place to see the polar bears is at the Toronto Zoo.

 

 

 

A coloring activity book was also created as part of this campaign.

The book has 20 pages of fun-filled activities for you to complete, with ready-to-colour images of polar bears in their natural Arctic environment. Get creative. Use your imagination. All the crayons you need are included!

The Toronto Zoo - Polar Bears Coloring Book

The Toronto Zoo - Polar Bears Coloring Book

The Toronto Zoo - Polar Bears Coloring Book

The Toronto Zoo - Polar Bears Coloring Book

The Toronto Zoo - Polar Bears Coloring Book

The Toronto Zoo - Polar Bears Coloring Book

The Toronto Zoo - Polar Bears Coloring Book

 

See the entire campaign.

Via

 

Related posts:

  1. Polar Bears For Global Warming
  2. Arctic Pictures Reveal Cold Truth About Global Warming

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